Challenge: Create a special gift-themed program to increase sales during the key Christmas shopping period. Maintain a consistent look on Bell store exteriors which continues inside to product displays. Execution to be national in scope.
Solution: TI Group managed the entire project from concept to completion. Elements included concept and creative (using foil and white for a winter look); all production including 3D elements, die cutting, and installation; and merchandising services (placing product and POP within stores).